3 Benefits of Predictive & Prescriptive Analytics

For instance, if a company’s profits unexpectedly surge or dip, descriptive and diagnostic analytics can help you determine why. Predictive analytics will help you figure out whether they will continue this trend in the future. You’d then use prescriptive analytics to identify appropriate steps forward, capitalizing on opportunities and mitigating risks. prescriptive security This technology can uncover new ways to drive profit and customer centricity while continuing to provide new insights that can amplify results even after the initial return on investment has been reached. For this, the ideal level of data analysis would be prescriptive analytics. It helps you to make future predictions by using present and past data.

Advantages of Using Prescriptive Security

To truly benefit from predictive analytics, it’s critical to invest in prescriptive analytics. Several companies provide accurate perspective analytics; one of them is an HData system. The company is a predictive analytics company that provides solutions to help you predict outcomes and consumer behavior. HData system offers a powerful data model intended to inform more productive business crafts and conclusions. Credit Scoring, customer segmentation, dynamic pricing, marketing campaign optimization, demand prediction, and many others are the predictive analytics of the use cases of HData systems. Prescriptive analytics fills the gap between predictive and descriptive analytics.

What Is Prescriptive Analytics?

She used it to run scenarios in order to prepare for sudden market shifts so she could plan, on the fly, the best way to react. She was able to understand which target markets and campaigns she should invest in. She even threw out ones she’d previously thought were the most profitable. https://globalcloudteam.com/ Once again, Mary approached Barry with her problems and, again, Barry found a solution. Fresh insights on improving your employee communication, engagement, and productivity. Understand how employees, teams, and departments engage with content across geographies.

These serious limitations also adversely affect the efficacy of air transport safety measures, increasing the risks for both passengers and personnel of the aviation company. So far prescriptive analytics is not as widely used as predictive analytics, but analyst firms believe that will change. With more data available, as well as more computing power and more advanced machine learning capabilities, the promise of prescriptive analytics is vast. Predictive analytics has established itself as a trustworthy discipline for understanding what might or will happen under a specific set of circumstances.

Applications of Prescriptive Analytics

View the infographicto learn more about the ROI of IBM Decision Optimization andexplore how data science teams can capitalize on the power of prescriptive analyticsusing optimization. For those in the energy and utilities industry, prescriptive analytics can guide decisions on which power generators should be turned on or off depending on predicted electricity demand. In retail, predictive analytics can forecast a demand surge caused by external circumstances.

Advantages of Using Prescriptive Security

As the name implies, prescriptive analytics prescribes the next best step or course of action for a business to take. It helps to determine the best outcome by utilising information gleaned from descriptive analytics and predictive analytics . Prescriptive analytics goes beyond predictive analytics to suggest courses of action that can be taken to affect the outcome of data-driven predictions. In other words, prescriptive analytics can be used in decision making, planning and taking action based on prevailing data in order to achieve a specific goal or desired effect. Some experts consider prescriptive analytics to be the logical outgrowth of predictive analytics, whereas some consider them to be separate and complementary disciplines.

Prime Benefits of Using Prescriptive Analytics by HData Systems

Overall, prescriptive analytics can be used to mitigate risks naturally. Since risk is the unknown result of an action, prescriptive analytics gives you insight into what the result can be before taking a step. Therefore, organisations can reduce financial risk, compliance risk, market risk and more by utilising this form of big data analytics.

Advantages of Using Prescriptive Security

A British-born writer based in Berlin, Will has spent the last 10 years writing about education and technology, and the intersection between the two. He has a borderline fanatical interest in STEM, and has been published in TES, the Daily Telegraph, SecEd magazine and more. Tracking customer demand, weather data, major calendar events, and so on, airlines will rise or drop their prices accordingly. For example, if bookings on one day are lower than the same day the previous year, airlines may drop their prices slightly to increase bookings.


As described before, Prescriptive analytics is the third and final step in the business analytics process with the purpose of optimizing the best alternatives to minimize and maximize some objectives. Predictive analytics is great in providing multiple options that can be selected but optimizing those options is key as businesses focus on maximizing their profits by taking decisions ensuring them to hit ‘bulls eye’. It all starts with ‘Data Collection’ where data relevant to the identified problem statement is collected from all the possible mediums (both online & offline) and in all possible forms .

Prescriptive analytics is not a one-size-fits-all solution for an organization’s data analysis needs. It has several drawbacks to consider before an enterprise adopts this type of solution. Prescriptive analytics looks at a vast amount of internal and external data, which allows it to surface new opportunities that could benefit the business. These tools can pick up on new trends, shifts in the marketplace, and other changes that could be helpful to an organization. Organizations gain more than simply a decision when they use prescriptive analytics.

Types of Big Data Analytics

With all this power behind it, it’s tempting to think of prescriptive analytics as a crystal ball, providing a single course of action towards a guaranteed outcome. Instead, it helps us outline several possible courses of action and the predicted results of each. So it’s not a crystal ball, but it is a powerful tool for decision-makers who want to make more informed choices. Predictive models delivered by machine learning provide “actionable insights,” but they don’t say what actions you should take based on those insights for the best outcomes. In many cases, a biased human goes with “their gut.” The results are usually not optimal at best and disappointing at worst.

  • Extract insights – not just reporting – from large, disparate data sources and personalize them to every user.
  • Ethical Consideration – As described, prescriptive analytics is dependent on data and availability of data has its ethical angle as well that is needed to be dealt with carefully.
  • These include retail companies, power-distribution businesses, marketing companies, automobile companies and many more.
  • Prescriptive analytics technology is becoming significantly less black box, allowing business users to draw insights without the dependence on Data Scientists or Operations Research experts within IT Departments.
  • Instead of hiring a number of dispatchers and analysts to decide on the best methods of action, businesses in this industry can use prescriptive analytics to get the best recommendations and advice.
  • By 2025 it’s estimated that 463 million terabytes of data will be created every day and that the total amount of data in the world will have reached 175 billion terabytes.